Even if your site has the best design and the most interesting content, if it’s not displaying correctly on mobile devices—you’ll be out of the running before you know it.

More and more people prefer to use their mobile devices rather than desktops to search and purchase products and services online. If you want to stay competitive in the business world, it is absolutely crucial to make sure that your website is optimized for mobile.

The opportunity costs that will be lost if you don’t keep up with Google’s mobile algorithm update, which will has recently taken effect as of April 21, are too important to be ignored. Essentially, when a user does a search on a mobile device, Google will favor the results with mobile-optimized sites over those that aren’t, and show them at the top of the search engine result pages. This update will affect the display of organic results on mobile devices, which in turn will have a huge impact on your business. Moreover, if your website does not show or perform well on a mobile device, users will very likely be annoyed with their experience and will ignore your site altogether.

Since the mobile algorithm update affects mobile searches in all languages worldwide, this change will have a massive impact on Google search results. The mobile algorithm update is a game changer – businesses that make sure their websites are mobile-friendly will survive and win over the competition, especially when it comes to mobile searches. Whoever doesn’t choose to adapt to the change will be plain out of luck.

Mobile users will find Google’s mobile algorithm update beneficial. This change will make it easier for them to get more relevant and better quality results that are optimized for their devices.

Google wants to make sure that users on mobile devices have a faster, smoother search experience. As mobile traffic continues its upward trend, website owners have to ensure that you do the necessary work and actions to rectify any crucial errors in your website that affect the users’ mobile experience.

How to stay on top of the game

If your website is not ready, here are the things you should do to survive the Google mobile algorithm update and make you win when it comes to mobile visibility:

  1. Take the Google mobile-friendly test.

Taking this test is something that you should do immediately. The test will quickly determine whether your website will pass the mobile-friendly requirements.

To take the test, click here. The system will analyze if your site has a mobile-friendly design. You will either receive an “Awesome! This page is mobile-friendly” message or a “Not mobile-friendly” warning at the end of the test.

  1. Refer to Google’s PageSpeed Insights.

If your result falls into the second category, you’re in trouble. Get your IT team to review the PageSpeed Insightson the result page to determine which parts of your site need to be configured correctly. PageSpeed Insights includes recommendations for the right font size, viewport, images, browser caching, JavaScript, and Flash elements, among others. Its tools will provide you with all the information and guidelines on what to check and how to correct them in order to provide a better mobile user experience.

  1. Audit your website.

Your contents can undoubtedly affect the performance of your site, which in turn affects the experience of the users. It is a must to perform a website audit. For example, it is worth checking if the image size can be minimized to reduce server response time. Check if all plug-ins are up to date. Remove any render-blocking JavaScript in the above-the-fold content. Review all the details for delivering a mobile-friendly experience.

  1. Consider updating to a responsive web design.

If you are still using an age-old website, consider switching to a responsive content management system (CMS). The migration exercise will prove to be a beneficial business decision as your conversion rates will be higher if your site performs well and loads faster.

  1. Maximize security.

Google factors security in its search algorithm. It is crucial to ensure that your website is secure, not only for your business protection but also for better search results. While you are looking at improving your website to be mobile-friendly, don’t forget to look into its security aspect as well. Look for hosting providers that are providing additional layers of protection and security plugins. If you’re using CMS, such as WordPress, install security plug-ins. And speaking of plug-ins, you must keep them updated to the latest versions. Most outdated plugins are vulnerable to hacks and malware infections.

  1. Utilize Google Webmaster Tools.

Google Webmaster Tools provides helpful information and sophisticated toolset for managing your website. The tools include security warnings for checking your site’s health. With an early security warning from Google, you will be able to fix the problem immediately before it causes major damage not only to your search engine results but also to your whole website (including to your site’s files, databases and user-admin details). The tools can also help you understand your search traffic and how users find your site.

  1. Install Google Analytics.

Google Analytics provides the insights to help you find more web visitors and improve your business. Google mobile app analytics can help you understand how your mobile applications are performing, from discovery and app download to purchases made via mobile devices.

  1. Ensure your mobile app content is indexable by Google.

Google provides a step-by-step guide to help developers implement app indexing and create mobile applications that are easy to index. This tool enables Google to surface the content and information prominently in search results. It means a powerful boost to your mobile search engine ranking.

  1. Review your mobile Internet marketing.

There’s more to it than just making sure that your website can be navigated easily on all mobile devices. It’s also crucial to rework on your business plan and Internet marketing strategies to go along with the evolution of technology. Look at your SEO practices and mobile application content to make sure they’re following suit.

These steps will help make sure you’re set up for Google’s mobile algorithm update, surpass the competition and build a stronger online presence.

Meanwhile, if you are new to all of this and have just started working on your website, use Google’s helpful reference in designing mobile-friendly sites.

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